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Choosing the wrong SEO agency is one of the most common and costly mistakes plastic surgery practices make. Not because SEO doesn't work — it does, consistently — but because most agencies aren't built for the specific demands of aesthetic medicine. A generalist agency that's spent years doing SEO for e-commerce stores or law firms will approach your practice the same way. They'll research keywords, write some content, build a few links, and send you a monthly report full of

Search "plastic surgeon near me" from anywhere in New England — Boston, Portland, Manchester, Burlington — and you'll see the same thing: a wall of paid ads from practices spending thousands of dollars a month just to stay visible. Here's what most of those practices don't realize: the organic results sitting just below those ads often get more  clicks. A patient researching a rhinoplasty or a facelift isn't impulse-buying. They're spending weeks comparing surgeons, reading r